Monday, July 26, 2010

Old studio BUS ,Ramasharmain Menarikam


Royapettah's link with cinema

A lady who resides in Royapettah and is related to poet-lyricist Kannadasan is keen to highlight the fact that close to 2 dozen film personalities of yesteryear - Sivaji, Karunanidhi, RMV, etc etc lived in this area.

WHY studios came to Kodambakkam

The studios of Kodambakkam have a fascinating history. According to Randor Guy, film historian, during World War II, the Madras Electric Supply Corporation (MESC) had built a power house in the area, but there were no takers for the energy. The film studios were then encouraged to set shop there. And that was how the studios of Kodambakkam came about.

However, in 1935, A Ramaiah from Thanjavur had already established the first studio, Star Combines, near the Vadapalani bus terminus, which then marked the end of city limits. Gradually several studios came up – Rohini, Film Centre (set up by Majid), Bharani Studios (Bhanumathy Ramakrishna), Vikram Studios (B. S. Ranga, ace cameraman, producer-director), Paramount which later became Majestic Studios (Muthukumarappa Reddiar) Golden Studios, Vasu Studios (Vasu Menon) and Karpagam Studios (K. S. Gopalakrishnan). But they were all dwarfed by two giants - Vauhini Studios (B. Nagi Reddy), the biggest in Asia then with 13 studio floors, and AVM Studios (A.V. Meiyappan), the second largest in the city, with six studio floors.

VEL Pictures First Studio of Telugu Films

The first studio for Telugu talkies was
Vel Pictures, constructed in 1934 by P.V. Das, located at Madras. The
first film made here was Sita Kalyanam. The first film made by a
Telugu person, R.S. Prakash, was Bhishma Pratigna (The Pledge of
Bhishma, 1922). Another important Telugu personality of this era was
Y.V. Rao (1903-1973), an actor and director, whose silent film
(directing) credits include Pandava Nirvana (1930), Pandava
Agnathavaas (1930) and Hari Maya (1932). The first big movies in
Telugu were made by the Surabhi Theatres troupes.They produced
the first Telugu talkie, Bhakta Prahlada, directed by Hanumappa
Munioappa Reddy in 1931. In the first few years of Telugu talkies,
films were all mythological stories, taken from the stage. In 1936,
Krittiventi Nageswara Rao made the first Telugu film not based on
mythology, Premavijayam. The film influenced other Telugu film-makers
into making such films. Some popular themes of these films (often
called 'social' films) were the feudal zamindari system (Raitu Bidda,
1939), untouchability (Maala pilla, 1938), and widow remarriage.
Since then, there have been both social contemporary and
mythological or folk stories in Telugu cinema.

World War II Hitler Film

World War II and the subsequent resource scarcity
caused the British Raj to impose a limit on the use of filmstrip in
1943 to 11,000 feet,a sharp reduction from the 20,000 feet that
was common till then.As a result, the number of films produced
during the War was substantially lower than in previous years.
Nonetheless, prior to the ban, an important shift occurred in the
industry: independent studios formed, actors and actresses were signed
to contracts limiting who they could work for, and films moved from
social themes to folklore legends,1942's Balanagamma typified
these changes: the film featured fantasy elements of cultural lore,
was produced by Gemini Studios, and its producers added a restricting
clause to the lead actress' contract. By 1947, nearly all films were
produced by studios with contracted actors.

C.PULLAIH,Photographer turned Producer

C. Pullaiah purchased a second hand movie camera in 1924 in Bombay
Kakinada with an intention to make films in Andhra soil. He
shot a thousand feet silent film, Markandeya, with himself cast as
Yama and made the film with so many indigenous methods and projected
the film on a white washed wall in his house to the amazement of his
friends through the very same camera with which he shot the film. He
used to call cinema as Goda Meedi Bomma. It was C. Pullaiah who gave
Telugu cinema's first super duper hit, Lavakusa (1934) starring
Parupalli Subbarao and Sriranjani (Sr.). It was his second feature
film (Savithri his first talkie film was made a year before with
Ramathilakam and Gaggaiah was a hit too. Interestingly there were two
Savithris and two Ramadasus in 1933). People flocked to the theatres
from near by villages in bullock carts to see Lavakusa. History
repeated when C. Pullaiah and his son C. S. Rao remade the film in
1963 with N. T. Rama Rao and Anjali Devi. At a time when the market
was flooded with mythological films, Indian Art Cine tone attempted a
social, Prema Vijayam (1936) directed by Krithiventi Nageswara Rao.
However, the success of reformist filmmaker Gudavalli Ramabrahmam's
Malapilla (1938) starring Dr. Govindarajula Subbarao and Kanchanamala
and Rythubidda (1939) with Ballari Raghava and Suryakumari gave an
impetus to Y.V. Rao, B.N. Reddy and others to produce films on social

Bakta Prahlada Four Anna Ticket sold for 4 Rs

September 15, 1931 saw the release of the first Telugu talkie Bhakta
Prahalada in Crown in Kakinada, Maruthi in Vijayawada, Gaiety in
Madras and Minerva in Machlipatnam. Just a few months earlier, on
March 14, 1931, the first Indian talkie film, Alam Ara was released at
Majestic Cinema, Bombay and in other parts of the country including
Maruthi Talkies, Vijayawada. People thronged the cinema halls where it
was exhibited. With its box office success the country's first black
marketeering in cinema tickets began with a four anna (a quarter of a
rupee) ticket getting sold for Rs. 4 or 5!
Actors:Venkata Subbaiah Munipalle, Surabhi Kamalabai,
under Bharat Movietone,Music by H R Padmanabha Sastry
Producer,Direction:H. M. Reddy
Editor R. Vittal Art by KA Sekhar
Mythological story of devotee NAARASIMHA Vishnu Prahlada,
Bhakta Prahlada - first telugu talkie movie made in 1931 under the krishna movies banner by H. M. Reddy, the father of telugu talkie movies.
Bhatka Prahlada - telugu movie made in 1942 under the Sobhanachal banner by Chitarapu Narayan Murthy.
Bhakta Prahlada - telugu movie made in 1967 under AVM productions again by Chirapu Narayan Murthy, starring S. V. Ranga Rao, Anjali and Roja Ramani.

Alamara paved way for telugu cinema

Success of Alam Ara made Irani to diversify into regional language
productions in Telugu and Tamil the same year.
It was Ardeshir Irani's
associate Hanumantha Muniappa Reddy who directed Bhakta Prahalada and
was released six weeks ahead of the first Tamil Talkie, Kalidas that
Reddy himself directed with a mixed cast of Telugu, Tamil and Hindi
actors. Bhakta Prahlada had an all-Telugu starcast featuring Munipalle
Subbiah as Hiranyakasipa and Surabhi Kamalabai as Leelavathy. Both the
films were made in Bombay. By 1936, the mass appeal of film allowed
directors to move away from religious and mythological themes.
That year, under the direction of Krithiventi Nageswara Rao, Prema
Vijayam, a film focusing on social issues, was released. Its success
prompted the production of dozens of other immensely successful
'social films', notably 1939's Vandemataram and Maala Pilla. Touching
on societal problems like the status of Untouchables and the practice
of giving dowry, Telugu films increasingly focused on contemporary
living: twenty-nine of the ninety-six films released between 1937 and
1947 had social themes.
Director of Alam Ara Ardeshir Irani,once again gave a important gift to film industry by producing first colored Hindi feature film,Kisan Kanya but the color concept became popular after 1955.

Telugu Films pioneer Dhundiraj Govind Phalke

The efforts of pioneers like Dhundiraj Govind Phalke better known as Dadasaheb
Phalke who made India's first silent film Raja Harischandra (1913) and
R. G. Torney or our own Raghupathi Venkaiah, his son R.S. Prakash and
C. Pulliah who made cinema popular during the silent era taking film
rolls and projectors exhibiting films in nook and corner of the South?
Raghupathi Venkaiah hailed as father of Telugu cinema is the first
exhibitor in the South. He bought crono-megaphone, the first projector
equipped to reproduce `sound' by disk system and exhibited short reels
way back in 1910. He travelled all over the South and in Burma and
Ceylon. Venkaiah established Star of East studios known as glass
studio to produce silent films.

ANR and Savitri

My sisiter site crossed 21000 hits

300 crore,3,000,000,000 rupees,collection in March 2010.

The Telugu cinema industry is based in the state of Andhra Pradesh in India. Chennai is used as a hub for both Tamil, Telugu cinema until the early 1990’s, due to its importance and significance as yesteryear’s capital of South India Madras State. Still many Telugu cinemas are shot in the traditional studios such as AVM.Now Hyderabad is the mordern hub of telugu film industry, while Chennai remains to be the Home of Tamil film industry. The Telugu film industry produces the most films every year in India, with about 275 films produced in 2008.[1] Popular movies tend to open during the three festive holiday seasons of the region: Sankranthi, Ugadi, and Dussera. In 2004, total revenue for the Sankranthi season was around Rs. 1.5 billion US$37 million, as of 17 July 2007 greater than that of the Hindi Film industry. There are a number of television channels especially news channels, highest number of channels in india, unlike seen in other states such as DD saptagiri, Maa, Sakshi, Gemini, Eenadu, ZEE Telugu, Teja, TV9, TV5, Mahaa, NTV, Studio N, Sitara, TV1, inews, Hmtv, Zee 24 gantalu, Maa music, Gemini music, ETV2, Gemini news, local tv, dg cable, Atv, Gcv, Kushi tv,RK News etc. dedicated exclusively to feature programs related to Telugu movies.

Currently, about 150 Telugu films are released every year with approximately 3 productions every week. Just like any other cinema industry, the Telugu film industry produces all genres of cinema. In 2005, the annual turnover reached Rs. 2,550 million ticket sales of 160 crores. Today Telugu films are distributed to various theatres around the world in countries such as the USA, the UK, Singapore, Malaysia, South Africa, and Australia. In the USA Telugu cinema has a huge revenue in the form of NRI's.

Birth of word TALKIE and 1'st talkie Film

Telugu film with audio or TALKIE FILM was Bhakta Prahlada, was produced by H.M. Reddi. This gave birth to word 'talkies', films with sound quickly grew in number and fanbase. In 1934, the industry saw its first major commercial success with Lavakusa. Directed by C. Pullaiah and starring Parupalli Subbarao and Sriranjani in lead roles, the film attracted unprecedented numbers of viewers to theaters and thrust the young film industry into mainstream culture